Follow us on RSS or Twitter for the latest updates.

July 23, 2012

Top 5 Social Media Management Tools

So many statuses, so little time. As the popularity of social media continues to grow, so too do the number of networks to update and monitor. Whether you’re keeping track of personal Facebook and LinkedIn profiles or juggling 25 company Twitter accounts, it’s becoming tougher and tougher to keep up.

Luckily, tools to help you manage a growing social sphere are popping up just as frequently as new networks. Some work best for maintaining multiple accounts on one site while others consolidate your web presence across many networks. No matter what type of user you are, there’s likely a tool (if not several) that can make your online social life a little easier.

Here are some questions to consider before we start looking at potential solutions:

  • What are you trying to accomplish by using a social media management tool?
  • What (specifically) are you trying to measure?
  • How much do you care about your competitors?
  • What’s your budget?
If you have carefully answered this questions, don't read on to decide which social media management tool will suite you.

Choosing a Social Media Management Tool

Most of the tools below have options for every type of social media scenario that small and medium-sized businesses may encounter, but certain aspects of each tool are more robust than others. This is why you should have a clear goal in mind before evaluating your options, so you can choose the one that offers the tools that are most closely aligned with your objectives.


Social Media Management Tools for Business

Crowdbooster helps you achieve an effective presence on Twitter and Facebook. They show you analytics that aren't based on abstract scores but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. Crowdbooster give you the tools and recommendations you need to take action and improve each one of these metrics.


Social Media Management Tools for Business

SproutSocial is a social media management and monitoring platform known for its slick dashboard and its Messages view, which pulls in all of your activity from all networks into one stream.


Social Media Management Tools for Business

Postling provides an all-in-one dashboard for social media management across multiple platforms. They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp.

Raven Tools

Social Media Management Tools for Business

Raven Internet Marketing Tools provides a bit more than your standard social media management or monitoring platform because it also includes SEO and advertising components, all of which you can measure and analyze individually from within Raven’s dashboard.

Argyle Social

Social Media Management Tools for Business

Argyle Social helps organization participate in conversations with prospects and customers, drive brand awareness, and integrate social media deeply throughout your organization. And behind the scenes, they crunch social activity through their big data engine to provide the most actionable social intelligence.

Here are five social media management tools that can make your life easier. What do you use to keep track of multiple social accounts? Let us in the comments below.